How to make content work for you

In a recent report from Reuters Institute for the Study of Journalism, nearly 60 percent of respondents go to online articles over videos and picture galleries alone. By combining informative and insightful content with other media, trends show you will reach more people and keep them coming back. 

The first things users want from a news site are a variety of content that covers many issues and a quick turnover of stories. Every time users click on your site, they should find something new that sparks their interest. Putting together the best content means you need to have easy access to the best sources.

The German News Service from DW and dpa gives you free access to a variety of news reports covering all aspects of German politics, business, culture, lifestyle, sports and science.  When you start including DW's content on your website, it will add a trusted global news source to your content. And with dpa's content you can adapt it as you wish – publishing the stories you think matter to your audience, using your brand image. 

After you ensure the quality and relevance of your content, you must be consistent to form a strong connection to users. You should publish regularly and all of your content should fit the standard you have created and contribute to the quality of the entire product. Consistent, quality content combined with a clear layout and a unique template is sure to increase your page visits. By using the German News Service you can count on a consistent, professional standard of news reports that are used by journalists around the world.

And news from Germany fills an important niche on any international news website. The content available to you by using the German News Service allows you to present a broad spectrum of issues from Germany. From popular stories to more in-depth articles that reveal a different angle, news from Germany is connected to big international trends and will contribute to the editorial scope of your website.

To keep users coming back, keep these aspects in mind. There is a lot of hard work that goes into creating a successful format, but it all starts with quality content. The German News Service can help you get there and subscribing is free and easy. Offer something that stands out and include news from Germany on your website.