廣告

蘋果公司

美國消費電子產品巨頭，其產品引領全球電子產品潮流。

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所有相關主題內容

中美網路諜戰升級，傳政府再對蘋果下殺手

美國彭博社報導，中國政府從採購名單中剔除了蘋果公司的Ipad平板電腦等10種產品。報導指，今年5月美國政府起訴中國軍方「駭客」令網路諜戰升級，中方對美高科技公司頻下殺手。

Festnahmen bei pro-demokratischen Protesten in Hongkong 02.07.2014

Festnahmen bei pro-demokratischen Protesten in Hongkong 02.07.2014

沒有抗爭風險更大

香港媒體人認為，如果北京堅持普選特首設置高門坎導致普選失敗，將會帶來很大風險。台灣學者呼籲政府對疑似中國大陸的網軍攻擊採取行動。

USA Patentstreit zwischen Apple und Samsung

USA Patentstreit zwischen Apple und Samsung

蘋果付出有回報三星市場遭擠壓

三星手機因產品線覆蓋面廣靈活敏捷，蘋果則因咬緊高端市場處於劣勢，在中國，這樣的推測遭到挑戰。

Symbolbild Microsoft streicht bis zu 18 000 Stellen

Symbolbild Microsoft streicht bis zu 18 000 Stellen

微軟宣佈進行史上最大規模裁員

微軟17日宣佈今年年內將取消18000個工作崗位，裁員人數佔公司總員工近14%，該計劃旨在簡化營運，整合四月收購的諾基亞設備與服務部門。

apple symbol mit kopf

apple symbol mit kopf

央視再「咬」蘋果 Apple否認質疑

中國央視11日報導蘋果收集用戶位置訊息，可能洩露用戶隱私，蘋果立即作出回應。法新社認為，央視的報導凸顯中美兩國近期因網路竊密糾紛引起的互不信任。

Google Gründer Sergey Brin mit Google Brille Archivbild - Google founder Sergey Brin poses for a portrait wearing Google Glass glasses during New York Fashion Week in this September 9, 2012

Google Gründer Sergey Brin mit Google Brille Archivbild - Google founder Sergey Brin poses for a portrait wearing Google Glass glasses during New York Fashion Week in this September 9, 2012

全球百大品牌價值排行榜

BrandZ的年度研究調查了各大品牌的市場價值，除了分析企業的金融數據外，也將消費者的意見納入考量，進而列出了一份全球百大品牌價值排行榜。

被低估太久

不少用戶選擇買智慧型手機時會考慮：買蘋果還是買三星呢？德國之聲駐北京專欄作家澤林認為，是到了記住另外兩個中國品牌的時候了。

環保新概念：公平手機

「公平手機」的生產雖然並不完全符合公平條件，卻創造了新趨勢。

蘋果三星總裁或將進行對話

Präsentation Iphone 5 S China Peking

Präsentation Iphone 5 S China Peking

外國企業的中國夢

蘋果公司同中國移動簽署合作協議，阿迪達斯繼續開拓中國業務。

Präsentation Iphone 5 S China Peking

Präsentation Iphone 5 S China Peking

蘋果和中移動達成合作協議

Foxconn Angestellte Fabrik Apple IPhone China

Foxconn Angestellte Fabrik Apple IPhone China

富士康加班超時仍嚴重

富士康員工加班超時問題仍需得到改善。

「我們不會再犯這些錯誤」

德語媒體周四關注蘋果iPhone上海工廠青年男工因病死亡的消息，指出其中不止工廠剝削勞工那麼簡單。另外德國老牌車商賓士宣佈在中國市場漲價，也成為各大媒體關注的焦點。

Symbolbild NSA Überwachung

Symbolbild NSA Überwachung

八大IT巨頭聯合發難

NSA「偷數據」威脅IT公司「活路」，硅谷巨頭向歐巴馬施壓。

中國移動否認與蘋果公司達成協議

iPhone 5S

iPhone 5S

中國移動和美國蘋果公司達成合作協議

CUPERTINO, CA - SEPTEMBER 10: The new iPhone 5S is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Justin Sullivan/Getty Images)

CUPERTINO, CA - SEPTEMBER 10: The new iPhone 5S is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Justin Sullivan/Getty Images)

全球智慧型手機市場份額不断飙升

誰動了誰的蘋果？

小小企業VS電腦巨擎：一家波昂的咖啡館與美國的蘋果集團掀起了持續了兩年的商標風波。最終蘋果集團意外撤訴。

「勞動條件惡劣」

德語媒體指出，勞工條件惡劣是富士康醜聞不斷的最根本原因，蘋果等給富士康大量定單的西方企業亦難咎其責。

CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about pricing for the new iPhone during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about pricing for the new iPhone during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

蘋果指紋識別系統一攻即破？

一個德國駭客組織宣稱僅用簡單手段就破解了Touch ID指紋掃描安全系統。

CUPERTINO, CA - SEPTEMBER 10: The new iPhone 5S is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Justin Sullivan/Getty Images)

CUPERTINO, CA - SEPTEMBER 10: The new iPhone 5S is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Justin Sullivan/Getty Images)

「多數中國消費者感覺新款iPhone太貴」

中國大陸首次成為最新款蘋果手機的首發區域。德語媒體指出，這是蘋果對具有舉足輕重地位的中國消費者的「認可」。

網友吐槽新版愛瘋：累覺不愛

中國的果粉們卻對蘋果新產品大失所望。

epa03166368 (FILE) A file photo dated 26 May 2010 of women workers laboring in a Foxconn factory in Shenzhen in south China's Guangdong province. Apple Inc and its manufacturing partner Foxconn agreed on 29 March 2012 to improve wages and working conditions at the Chinese factories accused of being sweatshops. A one-month investigation by the US-based Fair Labor Association pointed to 'significant issues' with working conditions at three Foxconn plants in southern China, the group said in a report released Thursday in Washington. The association said it recommended a series of improvements after questioning 35,000 workers and finding excessive overtime, payment problems, and several health and safety risks. EPA/Wang Lei

epa03166368 (FILE) A file photo dated 26 May 2010 of women workers laboring in a Foxconn factory in Shenzhen in south China's Guangdong province. Apple Inc and its manufacturing partner Foxconn agreed on 29 March 2012 to improve wages and working conditions at the Chinese factories accused of being sweatshops. A one-month investigation by the US-based Fair Labor Association pointed to 'significant issues' with working conditions at three Foxconn plants in southern China, the group said in a report released Thursday in Washington. The association said it recommended a series of improvements after questioning 35,000 workers and finding excessive overtime, payment problems, and several health and safety risks. EPA/Wang Lei

蘋果供應商被曝工作環境惡劣

德新社報導，「中國勞工觀察」周一發布的報告顯示，蘋果公司在中國的大型供應商存在工作環境惡劣、薪金過低、招聘童工等嚴重問題。

三星如何「吃掉」蘋果？

進入中國時間更早的三星，已經找到了＂討好＂市場的訣竅。

Zwei Schülerinnen der zehnten Klasse tippen am 15.04.2013 in einem Klassenzimmer des Martino-Katharineum Gymnasiums in Braunschweig (Niedersachsen) auf ihren Smartphones. Zwei zehnte Klassen des Gymnasiums wollen im Rahmen des Experiments "Eine Woche ohne Smartphone" ihre Handys abgeben. Foto: Sebastian Kahnert/dpa

Zwei Schülerinnen der zehnten Klasse tippen am 15.04.2013 in einem Klassenzimmer des Martino-Katharineum Gymnasiums in Braunschweig (Niedersachsen) auf ihren Smartphones. Zwei zehnte Klassen des Gymnasiums wollen im Rahmen des Experiments "Eine Woche ohne Smartphone" ihre Handys abgeben. Foto: Sebastian Kahnert/dpa

蘋果手機市場份額擠壓縮水

大步流星的中國智慧型手機商

目前世界手機巨頭們越來越明顯地感到了來自中國競爭對手的壓力。

台灣和碩可能拿下蘋果廉價手機訂單

2013年5月24日德國之聲中文網音頻節目

《解放軍報》放出"宇宙真理"；蘋果公司：避稅天才？；中國計劃參加馬裡維和；歐盟峰會協商打擊逃稅避稅；敘利亞衝突解決前景渺茫；德語媒體

ARCHIV - Der Apple Store an der 5th Avenue in New York, aufgenommen am 23.09.2012. Die Aktie des iPhone- und iPad-Herstellers Apple ist unter die 400 Dollar Marke gefallen. Foto: Sven Hoppe/dpa (zu dpa «Apple-Aktie unter 400 Dollar: Börse will «das nächste große Ding»» vom 18.04.2013) +++(c) dpa - Bildfunk+++

ARCHIV - Der Apple Store an der 5th Avenue in New York, aufgenommen am 23.09.2012. Die Aktie des iPhone- und iPad-Herstellers Apple ist unter die 400 Dollar Marke gefallen. Foto: Sven Hoppe/dpa (zu dpa «Apple-Aktie unter 400 Dollar: Börse will «das nächste große Ding»» vom 18.04.2013) +++(c) dpa - Bildfunk+++

蘋果公司：避稅天才？

蘋果公司總裁得向美國政府解釋自己不是「避稅大戶」。

Innanansicht Café St. Oberholz: Frauen am Laptop. Die abgebildeten Personen sind mit der Veröffentlichung auf www.dw.de einverstanden. Aufnahmedatum: 10.04.2013 Foto: Aya Bach Copyright: DW/A. Bach

Innanansicht Café St. Oberholz: Frauen am Laptop. Die abgebildeten Personen sind mit der Veröffentlichung auf www.dw.de einverstanden. Aufnahmedatum: 10.04.2013 Foto: Aya Bach Copyright: DW/A. Bach

柏林網路小資最愛去處

St.Oberholz是柏林網路一代小資們最喜歡光顧的咖啡館

「荒唐的猜謎游戲」

習近平「微服打的」遭到官方否認，德媒對此進行了一番點評。

CEO of Nokia Corporation Stephen Elop gives a press conference in Barcelona on February 25, 2013 on the first day of the Mobile World Congress. The 2013 Mobile World Congress, the world's biggest mobile fair, is held from February 25 to 28 in Barcelona. AFP PHOTO/LLUIS GENE (Photo credit should read LLUIS GENE/AFP/Getty Images)

CEO of Nokia Corporation Stephen Elop gives a press conference in Barcelona on February 25, 2013 on the first day of the Mobile World Congress. The 2013 Mobile World Congress, the world's biggest mobile fair, is held from February 25 to 28 in Barcelona. AFP PHOTO/LLUIS GENE (Photo credit should read LLUIS GENE/AFP/Getty Images)

諾基亞智慧型手機争取以价格優勢取勝

Lumia智慧型手機成了摇摇欲墜的手機巨頭諾基亞公司的救命稻草。該款手機近來銷售量提高。但是與其競爭對手如三星和蘋果公司相比，諾基亞仍然遠落其後。

Customers gather outside an Apple store before the release of iPhone 5 in Munich early September 21, 2012. Apple Inc's iPhone 5 hit stores around the globe on Friday, with fans snapping up the device that is expected to fuel a huge holiday quarter for the consumer giant. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS TELECOMS)

Customers gather outside an Apple store before the release of iPhone 5 in Munich early September 21, 2012. Apple Inc's iPhone 5 hit stores around the globe on Friday, with fans snapping up the device that is expected to fuel a huge holiday quarter for the consumer giant. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS TELECOMS)

蘋果慫了？App Store中國區下架禁書

繼中國官媒多日炮轟蘋果公司、蘋果公司向中國消費者公開道歉後，日前，該公司以「內容非法」為由在中國區下架一款書店應用，其中包括作家王力雄關於西藏和新疆問題的三本書。

VW Santana Taxis fahren in Shanghai (China) durch die Straßen, aufgenommen am 19.04.2010. Foto: Peter Steffen dpa

VW Santana Taxis fahren in Shanghai (China) durch die Straßen, aufgenommen am 19.04.2010. Foto: Peter Steffen dpa

大眾汽車緣何上了央視 3.15?

在不久前的央視3.15（國際消費者權益日）晚會上，大眾汽車因DSG變速器問題和蘋果、網易等知名企業一起被曝光。然而遭到央視點名的背後究竟深藏著哪些原因？

Aufnahmeort: Beijing, China Datum: Okt. 2010 Aufgenommen von: Fang Wan (Praktikantin bei der DW-Chinesisch Abteilung).

Aufnahmeort: Beijing, China Datum: Okt. 2010 Aufgenommen von: Fang Wan (Praktikantin bei der DW-Chinesisch Abteilung).

解讀外國企業在華生存之道

德語媒體對中國官方媒體在挺國貨的同時打擊外國品牌的「運動」進行分析。

蘋果向中國消費者道歉

蘋果在連日遭受中國媒體批評後,周一晚間正式向中國消費者道歉並修改維修政策。

Apple Inc. CEO Tim Cook takes the stage after the introduction of the iPhone 5 during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. REUTERS/Beck Diefenbach (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

Apple Inc. CEO Tim Cook takes the stage after the introduction of the iPhone 5 during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. REUTERS/Beck Diefenbach (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

蘋果總裁向中國消費者道歉

2013年4月3日德國之聲中文網音頻節目

朝鮮戰爭叫囂讓北京难办；蘋果向中國消費者致歉；中國民眾擔憂禽流感大爆發；塞普勒斯調查非法转移资金事件；德語媒體看中國

蘋果遭炮轟事出有因

蘋果連續數日遭到中國媒體集體炮轟，真是為了保護消費者利益還是另有緣由？《南德意志報》有自己的答案。

A customer tries out an iPhone 5 smartphone at an Apple Store in Shanghai, China, 14 December 2012. Sales of the iPhone 5 have commenced in China on Friday (14 December 2012) with subdued crowds on hand, numbers minimized by the presale of nearly 400,000 phones in the weeks leading up to the launch. Due to a local electronics import tax, the iPhone 5 costs more in China than in other Pacific Rim countries, the 16GB version retails for $850, as opposed to $721 in Hong Kong. China is an area of great interest for Apple. This week finally sees the launch of the iPhone 5 after numerous regulatory issues, and the iPad mini began sales last week. Overall, China contributes 15 percent of Apples revenue, according to figures from the last fiscal year. pixel

A customer tries out an iPhone 5 smartphone at an Apple Store in Shanghai, China, 14 December 2012. Sales of the iPhone 5 have commenced in China on Friday (14 December 2012) with subdued crowds on hand, numbers minimized by the presale of nearly 400,000 phones in the weeks leading up to the launch. Due to a local electronics import tax, the iPhone 5 costs more in China than in other Pacific Rim countries, the 16GB version retails for $850, as opposed to $721 in Hong Kong. China is an area of great interest for Apple. This week finally sees the launch of the iPhone 5 after numerous regulatory issues, and the iPad mini began sales last week. Overall, China contributes 15 percent of Apples revenue, according to figures from the last fiscal year. pixel

中國市場監管部門「盯上」蘋果

epa03086848 (FILE) A file photo dated 17 August 2011 showing Samsung Galaxy Tab 10.1 (R) and an Apple iPad 2 next to each other in The Hague, The Netherlands. Korean electronics company Samsung on 31 January 2012 lost a court appeal against a ban on the sale of its Galaxy Tab 10.1 computer tablets in Germany. The ruling by a higher court in Dusseldorf is a legal victory for Apple, which last year won an injunction banning distribution of the Galaxy Tab 10.1 in Europe's largest economy. It successfully argued that the Samsung tablets, which uses Google's Android software, copy its iPad design. Samsung lost months of sales and has had to restyle the device. Its replacement product - the Tab 10.1 N which is exclusively for German sales - was not discussed in Tuesday's verdict. EPA/LEX VAN LIESHOUT *** Local Caption *** 00000402869893

epa03086848 (FILE) A file photo dated 17 August 2011 showing Samsung Galaxy Tab 10.1 (R) and an Apple iPad 2 next to each other in The Hague, The Netherlands. Korean electronics company Samsung on 31 January 2012 lost a court appeal against a ban on the sale of its Galaxy Tab 10.1 computer tablets in Germany. The ruling by a higher court in Dusseldorf is a legal victory for Apple, which last year won an injunction banning distribution of the Galaxy Tab 10.1 in Europe's largest economy. It successfully argued that the Samsung tablets, which uses Google's Android software, copy its iPad design. Samsung lost months of sales and has had to restyle the device. Its replacement product - the Tab 10.1 N which is exclusively for German sales - was not discussed in Tuesday's verdict. EPA/LEX VAN LIESHOUT *** Local Caption *** 00000402869893

美司法機構大幅降低蘋果三星專利案賠償額

An attendant demonstrates the Microsoft Windows 8 operating system during its launching ceremony in Hong Kong Friday, Oct. 26, 2012. Microsoft launched a radical redesign of its world-dominating Windows operating system, introducing a touch-enabled interface that attempts to bridge the gap between personal computers and fast-growing mobile devices powered by the company's fiercest competitors. (Foto:Kin Cheung/AP/dapd)

An attendant demonstrates the Microsoft Windows 8 operating system during its launching ceremony in Hong Kong Friday, Oct. 26, 2012. Microsoft launched a radical redesign of its world-dominating Windows operating system, introducing a touch-enabled interface that attempts to bridge the gap between personal computers and fast-growing mobile devices powered by the company's fiercest competitors. (Foto:Kin Cheung/AP/dapd)

微軟宣稱遭駭客攻擊

白宮打擊竊取商業機密

美國白宮20日公佈打擊竊取商業機密活動的新戰略，旨在減少包括駭客襲擊手段在內的各類違法活動，保護美國政府機構和企業利益。白宮強調，該戰略不特別針對某一個國家。

external

富士康工會選舉

薪水微薄，生產條件惡劣，因員工系列自殺事件而備受國際輿論關注的富士康公司將在春節後迎來工會選舉，然而它能否緩解決勞資矛盾，捍衛勞工權益還有待觀察。

In this photo taken on May 22, 2010, visitors to a job fair walk past the Foxconn recruitment area in Shenzhen in south China's Guangdong province. A Chinese employee of Foxconn Technology Group fell from a building and died Tuesday, May 25, 2010, state-run media said, in the 10th such death this year at the world's largest contract maker of electronics, such as the iPod, Dell computers and Nokia phones. (AP Photo) ** CHINA OUT ** ** zu unserem KORR. **

In this photo taken on May 22, 2010, visitors to a job fair walk past the Foxconn recruitment area in Shenzhen in south China's Guangdong province. A Chinese employee of Foxconn Technology Group fell from a building and died Tuesday, May 25, 2010, state-run media said, in the 10th such death this year at the world's largest contract maker of electronics, such as the iPod, Dell computers and Nokia phones. (AP Photo) ** CHINA OUT ** ** zu unserem KORR. **

富士康工會選舉

薪水微薄，生產條件惡劣，因員工系列自殺事件而備受國際輿論關注的富士康公司將在春節後迎來工會選舉，然而它能否緩解決勞資矛盾，捍衛勞工權益還有待觀察。

穿戴名牌添自信？

奢侈品在中國備受年輕人追捧，而富士康勞工同樣沒有被德媒遺忘

Customers gather outside an Apple store before the release of iPhone 5 in Munich early September 21, 2012. Apple Inc's iPhone 5 hit stores around the globe on Friday, with fans snapping up the device that is expected to fuel a huge holiday quarter for the consumer giant. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS TELECOMS)

Customers gather outside an Apple store before the release of iPhone 5 in Munich early September 21, 2012. Apple Inc's iPhone 5 hit stores around the globe on Friday, with fans snapping up the device that is expected to fuel a huge holiday quarter for the consumer giant. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS TELECOMS)

蘋果與違規雇工的供應商解除關係

Apple Inc. CEO Tim Cook takes the stage after the introduction of the iPhone 5 during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. REUTERS/Beck Diefenbach (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

Apple Inc. CEO Tim Cook takes the stage after the introduction of the iPhone 5 during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. REUTERS/Beck Diefenbach (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

蘋果瞄準中國市場

在強大的市場競爭壓力下，蘋果開始逐漸背離創始人喬布斯的「高端小眾」路線，轉向聚焦大眾市場。

蘋果總裁再訪中國

蘋果公司總裁蒂姆‧庫克一年之內二度訪問中國，並與電信巨頭中國聯通高層會談。蘋果手機iPhone5在中國大陸上市不到一個月，連創銷售紀錄。有關蘋果公司為中國市場研發相對廉價手機的傳言也越來越多。

Das neue iPhone 5 aufgenommen am Mittwoch 12.09.2012 in London. In den USA, Deutschland und sieben weiteren Ländern kommt das neue Gerät am 21. September in die Läden. 22 weitere Länder werden am 28. September bedient. Foto: Christoph Dernbach, dpa +++(c) dpa - Bildfunk+++

Das neue iPhone 5 aufgenommen am Mittwoch 12.09.2012 in London. In den USA, Deutschland und sieben weiteren Ländern kommt das neue Gerät am 21. September in die Läden. 22 weitere Länder werden am 28. September bedient. Foto: Christoph Dernbach, dpa +++(c) dpa - Bildfunk+++

蘋果熱賣富士康虛脫

富士康公司生產能力有限，難以滿足iPhone 5龐大市場需求