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The use and misuse of music in US presidential campaigns

Dagmar Schönowsky | Silke Wünsch
September 11, 2024

The White Stripes and other artists have objected to Donald Trump using their songs in his presidential campaign. A look at the history of music in political campaigns.

https://p.dw.com/p/4kUnI
Combo picture showing Trump and Jack White, singer of the White Stripes, playing a white and red guita
The White Stripes are suing Trump for having used 'Seven Nation Army' in a campaign videoImage: David Dee Delgado/REUTERS/Vince Fedoroff/The Canadian Press/AP/picture alliance

Just like a boxer needs his entry music, US presidential candidates have long used songs as campaign anthems.

For bands and musicians, this can be an honor, though it is not always the case.

The White Stripes are now taking legal action against the Republican presidential candidate Donald Trump because he used their super hit "Seven Nation Army" without permission. In a video posted on X that has since been deleted, Trump was seen boarding a plane with the iconic opening riff of the song playing in the background.

Jack White, the band's singer and guitarist, published a picture of the lawsuit on Instagram.

Back in August, Canadian singer Celine Dion announced that she would not tolerate her song "My Heart Will Go On" being used for Trump's election campaign either.

A long list of artists, including ABBA, Beyonce, Bruce Springsteen, Creedence Clearwater Revival, Earth, Wind and Fire, the Foo Fighters, Guns'N'Roses, Neil Young, Ozzy Osbourne, R.E.M., Sinead O'Connor's and Tom Petty's estates, Rihanna, the Rolling Stones and the Village People have already asked the Trump campaign not to use their music.

There is a very long tradition of using music in election campaigns. The first US president, George Washington, initiated the practice in the country.

George Washington: 'God Save Great Washington'

A painting of first US President George Washington.
'God Save Great Washington' is considered the personal anthem of the first president of the United StatesImage: picture alliance / akg-images

George Washington was the first presidential candidate to use a specific song in his election campaign. "God Save Great Washington" is considered the personal anthem of the first President of the United States.

The melody of the British anthem "God Save The King" was given new words without further ado, the president's name replacing the words "Our Gracious King" in the song itself.

John F. Kennedy, 1960: Frank Sinatra's 'High Hopes' 

A picture combo showing John F. Kennedy giving a speech and Frank Sinatra playing the piano.
Sinatra helped Kennedy with campaigning

Sammy Cahn wrote new lyrics to Frank Sinatra's Oscar-winning 1959 hit "High Hopes" for the Kennedy election campaign in 1960. It became the official campaign tune.

Ronald Reagan, 1984: Bruce Springsteen's 'Born in the U.S.A.' 

Picture combo of Ronald Reagan smiling and showing the thumb's up sign and Bruce Springsteen playing electric guitar.
'Born in the U.S.A.' has been misused as an American anthem when it's actually an anti-war song

The song chosen for Reagan's 1984 re-election campaign is one of the biggest misinterpretations of the meaning of a song in the history of campaign anthems.

"Born in the U.S.A." is not as patriotic as one might think. In the song, Bruce Springsteen takes a critical stance on the Vietnam War and criticizes the US government for its treatment of war veterans.

Bill Clinton, 1992: Fleetwood Mac's 'Don't Stop' 

A picture combo showing Bill Clinton in front of US flag and Fleetwood Mac's Stevie Nicks.
Bill Clinton's campaign song 'Don't Stop' helped reunite the classic Fleetwood Mac lineup

It's believed that the choice of the 1977 hit "Don't Stop (Thinking About Tomorrow)" was a carefully calculated one. That song had been especially popular with young Americans at the time, and 15 years later, Fleetwood Mac fans were middle-aged voters — a generation with a particularly high voter turnout.

George W. Bush, 2000: Tom Petty's 'I Won't Back Down'

Picture combo showing official George W. Bush portrait and Tom Petty playing guitar.
Tom Petty didn't want his song to be used in the Bush campaign

Protesting against the use of his song at campaign rallies, Tom Petty prohibited George W. Bush from using it in 2000. Twenty years later, President Donald J. Trump had the very same song played at a campaign rally in Tulsa, Oklahoma — and the late musician's family sent a cease-and-desist letter.

Barack Obama, 2008: Stevie Wonder's 'Signed, Sealed, Delivered (I'm Yours)' 

Barack Obama awarding the Presidential Medal of Freedom to Stevie Wonder.
Barack Obama also awarded the Presidential Medal of Freedom to Stevie Wonder while he was in officeImage: picture-alliance/dpa

"Signed, Sealed, Delivered" by Stevie Wonder was regularly played during Barack Obama's 2008 election campaign. The message to his voters was "I am yours!" Many pop greats supported Obama, including Bruce Springsteen, Beyoncé and Katy Perry. Rapper and producer will.i.am of the Black Eyed Peas produced the track "Yes We Can" in his honor.

Kamala Harris, 2024: Beyonce's 'Freedom'

Picture combo featuring singer Beyonce and US presidential candidate Kamala Harris.
Beyonce offered the use of her song 'Freedom' to the Harris campaignImage: AP Photo/picture alliance

Vice-President Kamala Harris launched her 2024 presidential Democratic nomination with Beyonce's "Freedom" as an anthem. The superstar had given permission to Harris to use her iconic song, whereas she blocked Donald Trump from doing so after a campaign video with the same hit was posted on social media.

This article was originally written in German.

Silke Wünsch
Silke Wünsch Reporter and editor at DW's culture desk