LifestyleThe Trend of CustomizationTo view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoLifestyle04/15/2013April 15, 2013We visit some innovative entrepreneurs in Europe who let the customers dictate what their shoes should look like, what ingredients their chocolates should have and how their perfume should smell.https://p.dw.com/p/18GWMAdvertisement