Planet Berlin: The man who never sleeps
The butcher and metal fan Simon Ellery, originally from New Zealand, reinvents the sausage in Berlin-Kreuzberg.
New world bratwurst
Sausage man Simon Ellery is a trained butcher who promises "new world sausages using old world techniques." Creating innovative flavors with regional and seasonal ingredients, the sausage man gained qualifications in both the UK and Germany. Selling his wares at Markthalle Neun in Kreuzberg, he says "We love a good Bratwurst as much as the next Berliner, but we are here to create something more."
Meating expectations
In his quest to reinvent the sausage, Simon Ellery builds on traditional recipes using bold flavor combinations such as jalapeno and cheddar, or thyme and apricot. Selling his own creations since 2014, Ellery doesn't stop at sausages, complementing his range with other innovative meat products such as dry-cured bacon and traditional black pudding.
Manifesto of a New Zealand Butcher
The sausage man who never sleeps has his principles. He insists that his products are made every Friday by hand in Berlin. His meat comes from local farms in the Schwäbisch Hall district of Baden-Württemberg.