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Langenscheidt: Success with Words

A blue L on a yellow background ... a logo familiar to many, not just in Germany. It stands for the name Langenscheidt and many associate it with dictionaries.

https://p.dw.com/p/BjeI

But the publishing firm also owns the Brockhaus, Duden and Polyglott brands. The family-run publishing house was founded 150 years ago. Now in the fifth generation, 55 year-old Andreas Langenscheidt says that he wants to keep the brand-name young. So they're working on a 'Comedy' series and an internet strategy. Michael Wetzel met the publisher.