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Football is big business at Euro 2024

Lars Halter
June 14, 2024

Over the next four weeks, football is likely to dominate the headlines. It's also a lucrative business for UEFA, which expects profits of around €1.7 billion ($1.8 billion) — tax free. Meanwhile, German taxpayers are shelling out millions for the festivities, all in the hope that tourists will bring enough business to make it worthwhile.

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