BusinessExplainer: Customized healthcareTo view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusiness05/14/2019May 14, 2019The era of standardized medication is nearing its end. Personalized medication is the new buzzword. What changes await patients? And the pharma industry? For patient Lisa the new developments have been a blessing - right? We explain. https://p.dw.com/p/3ISAQAdvertisement