BusinessEmotions guide our buying behaviorTo view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusiness01/09/2018January 9, 2018How do companies touch customers' emotions? Joost van Treeck, a psychologist specializing in economics and advertising, is our guest on Made in Germany. "Nothing is worse than getting the customer wrong," he says.https://p.dw.com/p/2mOBvAdvertisement