drive it # spot it! What's new at the Essen Tire Fair # 10.06.2010

Concern about global climate change and the desire to reduce CO2 emissions is pushing tire makers to look for ways to improve their products' performance. The result is new tires with names like "Ecopia", "Efficient Grip" or "EnergySaver." Tire makers from 42 countries put their latest innovations on display at the Essen Tire Fair, giving drive it! a chance to investigate the technologies behind the new greener tires.