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BMW Reorganizes Brand Focus

February 4, 2004
https://p.dw.com/p/4dMt

German auto maker BMW has announced a reorganization of its development department to focus more strongly on its BMW, MINI and Rolls-Royce brands. The brands will each get their own brand-specific design studios which will be involved in the entire development process for new models from the first sketches to the beginning of production. The new structure will also draw from cross-brand specialist departments within BMW, such as model technology. The current heads of the departments responsible until now for brand design for BMW, MINI and Rolls-Royce will take control of the new studios.