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Atomic skis becomes a fashion victim

February 5, 2015

Warmer winters and cost-conscious shoppers worldwide spell bad times for the makers of upmarket skis winter sport equipment.

https://p.dw.com/p/1EW30
Atomic Ski
Image: picture-alliance/ASA/L. Himsl

Atomic skis of Austria is investing brand equity into fashions to boost flagging sales.