MWC 2018: the highlights reel
The world’s largest gathering of the mobile industry is currently underway in Barcelona. From service with an artificial smile to exhilarating VR experiences, here are the highlights of what’s on show.
Getting totes emoji
One of the most talked-about phones at Mobile World Congress was Samsung’s S9, which uses AR to customize emoji. The feature reflects the smartphone giant’s conviction that words are out, and images are in. This emoji’s owner doesn’t seem so sure.
Hidden camera
Chinese company Huawei didn’t unveil a new smartphone but it did launch a range of tablets and notebooks. The most talked-about feature? A webcam that’s concealed in the keyboard.
Service with an artificial smile
Pepper, a so-called humanoid robot, is described as ‘attractive and endearing’ by his creators. In Barcelona, he tried to use his machine-programed charm to encourage shoe purchases. But not everyone was buying it.
Head in the cloud
This eye-catching exhibit came from MessageBird, a company specializing — unsurprisingly — in cloud communication. Its clients include Google and Uber. Having its head in the cloud seems to pay off: the company recently raised $60 million (€49 million) in capital.
Artistic sensor-bility
The brainchild of Japanese company NTT DOCOMO, this remote humanoid robot uses 5G technology to mirror the movements of its operator in real time. It’s unclear who owns the copyright to the masterpiece though.
Virtual adventures
Developments in virtual reality applications present huge opportunities for the entertainment industry. Samsung used its presence at Mobile World Congress to showcase its VR developments with a series of winter-themed adventures.
Big names in town
Mobile World Congress attracts some of the biggest technology companies in the world. This year, the main focus has been on integrating the next generation of mobile networking (5G) into products and services.
Moving into fifth gear?
5G is set to play a huge role in making autonomous driving mainstream. The company behind this vehicle, Saudi Telecom, is working with Nokia to develop uses for 5G and the internet of things.